..…we are poised for New Growth, Innovation
By Olawale Lamina
Against the widespread reports of plans by Guinness Nigeria Plc to exit the country, the brewery has refuted the claims, describing it as false and malicious misinformation, while informing that the company “remains firmly committed to its operations in Nigeria and is poised for a new phase of growth and innovation.”
In a press statement to that effect, brewery stated that, “Contrary to rumors being peddled on various media platforms, Guinness Nigeria remains firmly committed to its operations in Nigeria and is poised for a new phase of growth and innovation.”
The company recalled that since commencing operations in April 1950, Guinness Nigeria, with a record of eventful 74-year legacy and unwavering commitment to “Nigeria is evident in the substantial investments in infrastructure, employment, backward integration and our community development and social responsibility initiatives.”
The statement emphasized that, “The recent announcement of the partnership between Diageo and Tolaram Group further reinforces unequivocally that Guinness Nigeria remains committed to Nigeria and has no intention of exiting the dynamic Nigerian market. Our business will continue strongly, and no jobs or factories will be adversely affected as a result of this new partnership.
“Under the partnership announced, Tolaram Group will acquire a 58.02% majority stake in Guinness Nigeria, enabling us to harness and leverage Tolaram Group’s extensive expertise in manufacturing and distribution. Importantly, Guinness Nigeria will retain its status as a listed company on the Nigerian Stock Exchange, maintaining its prime status in the Nigerian beverage industry. Diageo’s establishment of a wholly-owned international premium spirits company in Nigeria is also a noteworthy demonstration of its continuing dedication to sustaining its operations across West and Central Africa, with Nigeria as a pivotal operational hub.
Under a long-term license and royalty arrangement, Guinness Nigeria will continue to produce and sell all our iconic brands including Guinness FES and Smooth, Smirnoff Ice, Orijin Bitters, and Malta Guinness as well as Diageo MSS brands like Smirnoff X1, Gordon’s Moringa and Captain Morgan Gold Rum, ensuring our esteemed consumers nationwide continue to enjoy their favorite beverages.
The statement concluded by saying that Guinness Nigeria remains excited to pursue a new chapter of growth and development in in the country, thereby putting speculations of possible exit from the country to rest.
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