October 19, 2026
Tinubu-Speaks--e1687172598388

By Olawale Lamina

The Tinubu Media Volunteers,TMV, has applauded the various initiatives being planned by the federal government to develop the Nigerian creative sector into a $100bn industry by 2030.

In a statement signed by its Chairman, Chukwudi Enekwechi and the Secretary, Sunday Shedrach Gyungoun, the group stated that the initiative will run in tandem with the efforts by the President Bola Tinubu’s administration to build a $1trn economy as soon as possible.

TMV said: “We note that along this line, the Minister of Arts, Culture and Creative Economy, Barrister Hannatu Musawa has rolled out several measures towards achieving the objective.

“Central to this plan is to enunciate and implement robust policies and fostering strategic partnerships to create an economic boom across the creative industry landscape.

“It is also gratifying that the plan includes ensuring that players and stakeholders in the cultural and creative economy value chain have access to the $100 billion market share as projected by President Bola Tinubu administration.

“We also acknowledge that the Nigerian Creative Industry has become a global brand with musicians and performers making waves across the globe. Artistes like Rema, Davido, Burna Boy, Flavour, P-square, Asake, and many others are making the country proud on the global stage.

“We are delighted that the Nigerian government has lofty plans to grow the Nigerian entertainment industry to a $100 billion industry by the year 2030. This will, in turn, increase the country’s Gross Domestic Product.

“It will also provide jobs to numerous Nigerian youths, who will be offered opportunities to explore and display their talents to the global audience. In short, the Nigerian entertainment sector has huge potentials and the vision of the Tinubu administration to give vent to the hopes and aspirations of Nigerian youths is laudable.

“Furthermore, the additional plan to make Nigeria Africa’s Creative Industry hub will attract many foreign direct investors with a lot of benefits to the Nigerian economy. We commend Barrister Musawa for envisioning a plan that can channel the energy of Nigerian youths to the creative industry as this will also help to harness their potential towards profitable gains.

The group noted that, the vision, apart from attracting more people into the industry, and it will also boost the technological advancement in the sector, adding thatthe initiatives are in line with President Tinubu’s Manifesto, as well as the Renewed Hope agenda to offer the Nigerian youths limitless opportunities to utilize their God-given talents in a positive way.

The group further acknowledged, the decision by the Tinubu administration to name the National Arts Theatre, Iganmu, Lagos after the Nobel laureate, Professor Wole Soyinka as a another way of supporting the creative industry and encouraging the youths to participate creatively in the industry.

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